Demographic Ads
If you want to direct local traffic to your site and you really don't care about visitors in other cities, states, or countries then the best thing to do as far as online advertising is as follows:
  1. Make sure you are listed with Web Directories (yellow pages)
  2. Find other local business who will exchange banners with your site
  3. Many communities have visitor centers and association of commerce sites that will post local businesses on their sites.
Don't forget to add your site to the major search engines

Search Engine Optimization also known as SEO

Optimizing for the Correct Keywords

What are your
customers searching for?

Optimize for the wrong keywords and all your efforts will be wasted.

Our keyword research tool can tell you the exact words they are using in the search engines.

Don't guess -- know what they are searching for.

Bcentral keyword tool!

To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the search engine optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?

Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

  1. Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too!
    Here's an example for a site selling shoes:
    Much Too General Much Better!
    1. shoes
    2. men's shoes
    3. women's shoes
    1. imported Italian shoes
    2. men's leather penny loafers
    3. women's aerobic sneakers
  2. Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.
  3. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.
  4. You should develop a list of keyword phrases, following the tips on this page, for each page that you do search engine optimization for.

Optimizing Your Title Tag

Without question the title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.

Are every one of your title tags optimized?

For best results in the engines they all should be!

Use the Submit It! spider to easily check every title tag on your site for optimization and formatting problems.

What it looks like:

Here's the title tag of this page:
<TITLE>Your Title Tag - learn to optimize your title tag</TITLE>

Where it belongs:

The correct placement for the title tag is between the <HEAD> and </HEAD> tags within the HTML the makes up your page.

Tag limits:

We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.

Tag tips:

  • We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.

  • Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to click through and visit your site.

  • Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.

  • Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.

Search Engine Guidelines
  • Create your website pages for visitors not search engines.
  • Do not try and trick search engines for better rankings.
  • Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
  • Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
  • Invisible links are Bad. Avoid hidden text or hidden links.
  • Don't employ cloaking or sneaky redirects.
  • Don't send automated queries to Search engines.
  • Don't load pages with irrelevant words.
  • Don't create multiple pages, subdomains, or domains with substantially duplicate content.
  • Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
  • Hand submit your site to search engines
  • Input accurate content in metta-tags
  • Search engines can not read JavaScript
  • Search engines will not follow dynamic links

Step by Step guide to SEO
STEP 1 - Follow these SEO guidelines to get your site top rankings
STEP 2 - What NOT to do... or how to prevent getting banned from Google!
STEP 3 - Search engines vs. directories
STEP 4 - Search Engine Spiders
STEP 5 - How to design a "search engine friendly" website
STEP 6 - Changes to make to an existing better search engine rankings
STEP 7 - Google PageRank (PR) explained
STEP 8 - How to maximize your web pages' PR (without SPAM or "dirty" tactics)
STEP 9 - Header Tags and ALT Tags
STEP 10 - Adding new pages to your site
STEP 11 - Links and their effects on PR
STEP 12 - How to quickly find quality link partners
STEP 13 - Getting "found" by Google
STEP 14 - Getting into Yahoo for free
STEP 15 - Free website promotion methods
STEP 16 - Paid website promotion methods
STEP 17 - How to leverage your higher traffic flowfor higher profits
STEP 18 - List of Pay-Per-Click (PPC) search engines
STEP 19 - List of Ezine advertising resources
STEP 20 - FFA pages: Why you should avoid them
STEP 21 - Conclusion

General Solutions

General SolutionsOptimizing Heading Tags

Although they are not used very frequently any longer HTML heading tags can help improve your listings in the search engines too. Since they are "headings" the search engines figure that they are very closely related to the content of the page that they appear on. So, just like with all of your other search engine optimization efforts you should include your most important keyword phrases in heading tags on your page if you can.

What they look like:

HTML heading tags have 4 different sizes and are formatted as you see below.

<h1>Heading Size 1</h1>

<h2>Heading Size 2</h2>

<h3>Heading Size 3</h3>

<h4>Heading Size 4</h4>

Where they belong:

Headings can go anywhere within the HTML of your page.

Tag Tips:

  • Try to include your most important keyword phrases in heading tags on your page if you can.
  • Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings

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