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| STEP BY STEP |
STEP 11 - Links
and their
effects on PR
As stated
earlier,
virtually any
website at all
can link to your
page(s) without
adversely
affecting your PR. This is
because
generally you
have no control
over who links
to your site.
But the PR of
the page(s) that
link to your
page(s) has a
great deal of
influence on
your page's PR.
For example, if
a webmaster
decides to link
to your page
from a page on
her site with a
PR of 6, this
will help your
page's PR be
higher than if
she links to
your page from a
PR 4 page.
In other words,
it isn't just
how many links
you have to your
page, but also
the "importance"
of those pages
that helps boost
your PR. A dozen
links from PR 6
sites is often
better (at least
for the sake of
PR) than 100
links from PR4
sites.
How do you
determine a
page's PR (even
your own)? If
you use Internet
Explorer, you
can download the
Google Toolbar for free.
After you have
downloaded and
installed the
Google toolbar,
restart your
browser. You
should now see
the toolbar near
the top of the
screen. Click
the word Google on
the left edge of
the toolbar.
Click Toolbar
Options on
the dropdown
menu. Place a
checkmark in the
box beside PageRank Display.
Now click the
OK button at
the bottom of
the page.
Your toolbar is
now configured
to display the
PR value of the
current page. On
the right-hand
side of the
toolbar you will
see the word PageRank.
Below the word
PageRank is a
bar that is
either gray (no
PR for the
current page),
all white (the
current page has
a PR of 0), or
part white and
part green. The
more green in
the bar the
higher the PR.
If you place
your mouse
pointer over the
bar under the
word PageRank
you will see the
numerical value
of the current
page's PR.
And now, back to
reciprocal
linking. Your
goal is to exchange links with as many
quality websites
as you can as
quickly as you
can. For our
purposes, I'll
define quality
websites like
this:
· They
have a PR of at
least 5.
· They
aren't using
hidden text,
hidden links,
doorway
pages, etc.
(No linking to a
bad
neighborhood,
remember?)
· The
"theme" of their
sites
compliments
yours and
vice versa.
The theme of
your link
partners'
websites is very
important. PR is
Google's
estimate of the
importance of
your site. So
your site will
be deemed more
important if a
lot of quality
websites in your
same general
field link
to your site.
For instance, if
your website
sells custom
made curtains,
your theme would
be "home decor".
You should make
an effort to exchange links
with other "home
decor" related
sites, such as
interior
designers,
landscapers, and
sites that sell
furniture.
Do not exchange
links with a
direct
competitor
however or you
will lose sales
to your
competition. For
example, if you
sell wind chimes
don't exchange
links with
another site
that also sells
wind chimes.
Instead,
exchange with a
site that sells
lawn furniture
or other
products that
compliment yours
without directly
competing with
you.
Set a goal of
exchanging links
with a minimum
of 100 other
websites that
meet the above
criteria and
you'll be well
on your way to a
great Google
listing.
Related
Resource: Link-Deals.com |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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