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| STEP BY STEP |
STEP 15 - Free
website
promotion
methods
While most of
your traffic will come from
search engines
and directories
(mostly Google
and Yahoo),
there are many
other excellent
ways to get even
more traffic to
your website.
And most of them
are free!
The single best
source of free
website
promotion is one
that you already
have in place by
now: Links to
your site,
reciprocal and
otherwise. While
links from high
quality websites
(as defined
earlier) are
essential to
attaining a good
Page Rank, any link to your
site has the
potential to
bring in more
traffic.
The key is not
to link back to
a lower quality
website. You're
probably asking
yourself "How in
the world am I
supposed to get
webmasters to
link to me if I
don't offer to
link back to
them?". The
answer is
simple: Just ask
them for a link.
Many webmasters
will be more
than happy to
link to you just
because they
like your site
or because your
site has information and
resources that
are of value to
their own site's
visitors. Ask
away, all she
can say is no.
But you'll be
surprised how
often she'll say
yes!
In order to
raise your level
of success with
one-way linking
requests, you
can sweeten the
pot by offering
something other
than a link back
to the webmaster
in return. You
might offer her
a free email
account or other
free service
that your site
happens to
offer.
If you sell
e-books that you
have written you
can offer one to
the webmaster
for free in
exchange for a
link to your
site. The
opportunities
are endless.
Just use your
imagination.
Another
excellent source
of free traffic
is your own
website. Place a
"Tell A
Friend"
script on your
site and let
your visitors
and customers
advertise for
you. There are
many sites on
the web where
you can go to
download
powerful scripts
for free. A list
of links to some
of those sites
is provided at
the end of this
document.
Also don't
forget to use a
signature file
with your email
program. You can
send out a free
advertisement to
everyone that
you send an
email to. Just
be sure that the
email has
another primary
purpose besides
just advertising
your site.
SPAMMing is very
much frowned
upon and can get
a person into a
whole heap of
trouble! But if
used properly, a
signature file
can bring in
lots of free
traffic. Here is
my signature
file as an
example:
Email body...
blah blah blah
blah blah blah
blah blah blah
-----------------------------------------------
RLROUSE
Directory &
Informational
Resources -
Directory of the
web's best
hand-picked
websites.
Interesting
articles on many
topics. Many
great webmaster
resources as
well!
http://www.rlrouse.com
-----------------------------------------------
Every email that
I send out has
my "ad" in it.
You can do the
same.
Another source
of free traffic
is free
classified ad
sites. The
effectiveness of
classified ads
varies from site
to site, but
hey, it's free!
Just do a Google
search on "free
classified ads".
Last but not
least, you can
offer a free
newsletter to
visitors who
come to your
site. And of
course your
newsletters will
include an
advertisement or
two! Just be
sure to collect
the email
addresses with
an opt-in
newsletter
sign-up form.
Collecting email
addresses any
other way will
lead to charges
of Spamming. The
first and last
lines of each
newsletter
should include
unsubscribe
instructions.
For more
information on
starting and
managing a
newsletter check
out Topica. |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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