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| STEP BY STEP |
STEP 16 - Paid
website
promotion
methods
Today, one of
the most cost
effective
methods of
purchasing
advertising for
your website is
the use of Pay-Per-Click (PPC) search engines
and directories.
PPC sites allow
you to place an
ad with a link
on their site.
You select and
bid on keywords
that will drive
visitors to your
site. The higher
your bid for
each keyword,
the higher on
the page your ad
will appear when
that keyword is
searched on by
someone looking
for your
widgets.
Bids start as
low as $.01 per
click, but most
of the better
PPC sites start
the bidding at
$.05 to $.10 per
click.
For PPC
advertising, I
strongly
recommend Overture and Google Adwords.
Visit their
sites for more
information. You
can find many
other PPC search
engines by doing
a Google search
on "pay per
click".
Another
excellent source
of paid
advertising is Ezines dedicated to
your field or
website theme.
These ads can be
very inexpensive
and they allow
you to quickly
reach several
thousand
potential
targeted
customers.
Again, just do a
Google search on
"ezine
advertising".
If you plan to
advertise in
ezines (and you
should), we
highly recommend 2 Bucks An Ad.
Every time they
place ads for us
our traffic and
sales increase
substantially
for the next few
days after the
ads are
published.
For only $2 per
ad, you can
advertise to
800,000+ ezine
readers who have
already proven
to be interested
in the topic of
your site.
Last but not
least, you can
sometimes
purchase a link
on a large
related website.
Why pay for a
link? Most
large, popular
websites won't
do reciprocal
links with other
smaller sites.
But many will
gladly sell you
a link for a
pretty hefty
price.
A site with a
Page Rank of 6,
7, or higher
will usually
have traffic
measured in the
million + hits
per month range.
A well-placed
text ad link
purchased from
one of these
sites can drive
your hit counter
crazy.
To request a
link purchase,
just send an
email to the
advertising
department and
ask! But
remember, you
should ONLY
purchase an
advertising link
for the sole
purpose of
gaining traffic
and customers,
not for
increasing your
Page Rank.
Purchasing a
link in order to
boost PR skews
the quality of
Google's search
results. Because
of this Google
will ban any
site caught
doing it. |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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