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| STEP BY STEP |
STEP 16 - Paid
website
promotion
methods
Today, one of
the most cost
effective
methods of
purchasing
advertising for
your website is
the use of Pay-Per-Click (PPC) search engines
and directories.
PPC sites allow
you to place an
ad with a link
on their site.
You select and
bid on keywords
that will drive
visitors to your
site. The higher
your bid for
each keyword,
the higher on
the page your ad
will appear when
that keyword is
searched on by
someone looking
for your
widgets.
Bids start as
low as $.01 per
click, but most
of the better
PPC sites start
the bidding at
$.05 to $.10 per
click.
For PPC
advertising, I
strongly
recommend Overture and Google Adwords.
Visit their
sites for more
information. You
can find many
other PPC search
engines by doing
a Google search
on "pay per
click".
Another
excellent source
of paid
advertising is Ezines dedicated to
your field or
website theme.
These ads can be
very inexpensive
and they allow
you to quickly
reach several
thousand
potential
targeted
customers.
Again, just do a
Google search on
"ezine
advertising".
If you plan to
advertise in
ezines (and you
should), we
highly recommend 2 Bucks An Ad.
Every time they
place ads for us
our traffic and
sales increase
substantially
for the next few
days after the
ads are
published.
For only $2 per
ad, you can
advertise to
800,000+ ezine
readers who have
already proven
to be interested
in the topic of
your site.
Last but not
least, you can
sometimes
purchase a link
on a large
related website.
Why pay for a
link? Most
large, popular
websites won't
do reciprocal
links with other
smaller sites.
But many will
gladly sell you
a link for a
pretty hefty
price.
A site with a
Page Rank of 6,
7, or higher
will usually
have traffic
measured in the
million + hits
per month range.
A well-placed
text ad link
purchased from
one of these
sites can drive
your hit counter
crazy.
To request a
link purchase,
just send an
email to the
advertising
department and
ask! But
remember, you
should ONLY
purchase an
advertising link
for the sole
purpose of
gaining traffic
and customers,
not for
increasing your
Page Rank.
Purchasing a
link in order to
boost PR skews
the quality of
Google's search
results. Because
of this Google
will ban any
site caught
doing it.
STEP 17 - How to
leverage your
higher traffic
flow
for higher
profits
After you have
followed the
steps in this
guide and
attained a high
ranking in the
search engines,
you will soon
have a large
amount of
traffic flow to
your site. Now
is the time to
sell, sell,
sell!
But the products
and services
that you offer
on your website
aren't the only
avenues to
profit available
to you. Your
website traffic
itself can be an
excellent source
of revenue. You
can use your
site to:
· Sell
banner or text
ads to other
businesses.
· Sell
advertising in a
newsletter or
Ezine.
· Earn
commissions
through
affiliate links
and banners.
An excellent way
to maximize the
cash earnings
from your
website is to
sign up with
Fastclick Fastclick.
They have lots
of options for
displaying
high-paying ads
on your site,
including
leaderboards,
banners,
popunders, and
several other
types of ads.
And best of all,
Fastclick pays
you, the
publisher, 65%
of the fees paid
by the
advertisers. You
can't lose with
this one!
A new
advertising
vehicle that
works very well
for sites with
lots of content
is Google Adsense.
All you have to
do is apply for
an Adsense
account with
Google.
They'll review
your site, and
if accepted, you
just add a short
snippet of code
(provided by
Google) to your
site where you
want the ads to
appear.
Google will then
spider your
page(s) and
start serving
relevant ads in
short order. No
keywords to fool
with! All you do
is add the code
to your pages
and Google does
the rest.
Then when a
visitor comes to
your site,
she'll see the
Google ads. If
she clicks on
one, you'll get
a commission.
It's really that
simple!
If you sign up
with Adsense, be
sure to read the
directions, user
agreement, and
FAQs carefully
so that you can
be sure that
you're in
compliance with
their rules. You
can even use
Fastclick
popunders in
conjunction with
Google AdSense
to double your
earnings
potential!
I'm sure there
are many other
ways to earn
money through
your website's
traffic. Just
use your
imagination and
Google to find
them!
STEP 18 - List
of Pay-Per-Click
(PPC) search
engines
Overture -
Quite simply the
largest and most
used PPC search
engine on the
web. If you want
to get lots of
highly-targeted
traffic we
highly recommend
Overture. One of
our favorites!
Ah-ha.com -
Several
advertising
options
including PPC.
An excellent
company to do
business with.
Very
professional.
Kanoodle -
RLROUSE.COM uses
Kanoodle for
many of our
Pay-Per-Click
campaigns.
They're
inexpensive,
easy to use, and
very effective
at driving
highly-targeted
traffic to your
site.
GoClick -
Another great
pay-per-click
search engine
that we use a
lot. You can get
started with a
deposit of only
$10 and the
minimum bid is
only $.01/click!
Google Adwords - Excellent PPC
option from
Google. No
deposit is
required to
start using the
service. Super
service from the
#1 name in
search.
STEP 19 - List
of Ezine
advertising
resources
Here is a
list of popular
ezine resources.
You can use them
to find Ezines
to submit your
advertisements
and articles to.
List-Advertising.com - Email list
advertising
resource center
EzineAdvertising.com - You can reach
over 10 million
targeted
customers
through their
associates Ezine
lists
FreezineWeb - An excellent
resource for
Ezine
advertisers
Ezine-Universe - A large
directory of
Ezines
Ezine
Advertising
- Excellent
tutorials on
advertising in
Ezines
A-1 Newsletter
and E-Zine
Promotion -
Start up,
publish, and
make money with
your E-zine
STEP 20 - FFA
pages: Why you
should avoid
them
FFAs are
basically web
pages where anyone can
submit the URL
for his website
for free (hence
the term
Free-For-All).
The web is home
to thousands
upon thousands
of FFA pages.
FFAs may sound
like a great way
to get lots of
free traffic to
your site, but
you should avoid
these pages at
all cost.
Why? Several
reasons:
1. They are
almost useless
as a source of
traffic. Very
few people
searching for a
topic on the web
will use an FFA
page. Instead
they will use a
search engine or
directory.
Think about it
for a moment.
Where do you go when you want
to find
something on the
web? If you're
like most web
surfers, you use
Google, Yahoo,
MSN Search, AOL
Search, etc.
FFA pages are
usually just a
long list of
unrelated and
unorganized URLs
which makes
finding what
you're looking
for virtually
impossible.
2. Most FFA
pages require
you to register
with your email
address before
you are allowed
to add your
link. The owners
of the pages
then use the
email address
that you
registered with
in order to send
you loads of
Spam.
Even worse, they
will often sell
your email
address to other
Spammers. If you
choose to use
FFA pages,
prepare to
receive a
never-ending
flood of SPAM in
your email
inbox.
3. Using FFAs
can lead to your
site being
banned from
Google's search
engine index.
Many FFA pages
require a
reciprocal link
from your site
to theirs before
allowing you to
place your link.
Google considers
most FFA pages
to be link
farms, and we
have already
learned what
Google thinks of
link farms!
STEP 21 -
Conclusion
By using the
information
contained in
this SEO guide,
you will have
your site listed
in the Google
and Yahoo search
results within 6
weeks, and quite
possibly on the
first page of
the listings
within 60 days.
All it takes is
determination,
an open mind,
and a little
hard work. But
the benefits
will be well
worth the
effort!
The techniques
listed in this
guide are
conservative in
nature, so you
needn't fear
incurring a
future penalty
by using them.
Leave the shady
tactics like
hidden text and
keyword stuffing
to the Spammers.
Their sites may
outrank yours
for a short
time, but when
(not if) they're
caught your site
will be at the
top of the SERPS
while theirs
fall by the
wayside.
And remember,
search engine
optimization
(SEO) techniques
aren't static.
The search
engines are
constantly
changing their
algorithms. What
works for good
placement today
could send you
plummeting to
the depths of
the SERPS next
month (or even
cause your site
to incur a
penalty).
Stay up-to date
on all the
changes in the
SEO world and
continue
tweaking your
site
accordingly.
Here are a few
excellent
resources that
we use every
day:
- Google News
forum at
WebmasterWorld - A great
source for
up-to-the-minute
SEO
information.
It's free,
and the
experts that
participate
there are
simply
amazing!
Read the
posts, ask
questions,
and absorb
the vast
amount of
SEO
information
available
there.
A few hours
a week spent
in the
WebmasterWorld
Forums can
reap
dividends
that you
simply can't
purchase at
any price.
(And in case
you're
wondering, I
have no
"ties" to
the site,
just an
amazing
fascination
and
appreciation
for the
amount and
quality of
the
information
available
there.)
- SiteProNews - Get the
very best
up-to-date
webmaster
news and
information
in your
inbox every
day! Every
issue of
their
newsletter
has a useful
article and
tons of
information.
Highly
recommended
for keeping
up to date
on
everything
webmaster
related!
- Webmaster-Talk
Forums -
Visit the
Webmaster-Talk.com
forums and
discuss
website
design,
coding,
graphics,
affiliate
programs and
more!
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
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