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| STEP BY STEP |
STEP 2
What NOT to
do... or how to
prevent getting
banned from
Google!
Google places a
very strong
emphasis on the
quality and
relevancy of
their search
results. As the
undisputed
leader in the
world of search
engines, they
know that in
order to stay on
top they must
make sure that
their users are
satisfied with
the quality of
the search
results
provided. To
that end, they
do not take
kindly to
several
techniques used
by many
webmasters and
Search Engine
Optimization
(SEO) experts.
These techniques
can and will get
a site banned
from Google or
at the very
least result in
a Page Rank (PR)
penalty. (PR
will be
discussed in
more detail
later.) A list
of the most
common (and
dangerous)
techniques is
below:
Submitting multiple URLs for the same
site - An
example would be
submitting
mysite.com and
mysite.com/index.html
to their
database,
thereby
essentially
trying to get
two search
results for the
same page.
Cloaking - Cloaking is
having two
separate pages,
one optimized
for the search
engines and a
different one
optimized for
the viewer. In
other words the
search engine
sees one page
but the user is
redirected to a
different page
when the link is
clicked.
Cloaking is a
big no-no with
Google.
Doorway pages - In order to
get a good
listing in the
search engines,
some webmasters
will load the
home page with
keywords. But a
page filled with
keywords comes
across as
nonsense to a
human viewing
the page.
Therefore the
webmaster will
do a redirect to
another page
that is much
easier to read
(or have the
user click a
link to get to
that page). This
is basically
cloaking. And as
we now know,
cloaking is a
no-no.
Hidden text - Some
webmasters will
place hidden
keywords on a
page and make
the font color
the same as the
background color
(for example
white text on a
white
background).
This renders the
text invisible
to the human eye
but the search
engine spiders
can still see
it. This results
in a higher Page
Rank and search
engine listing
for those
keywords. Hidden
text is often
used on a
doorway page.
Using hidden
text is a sure
way to get
banned from
Google fast!
Hidden links - The number of
pages that link
to one of your
pages has a
direct effect on
how high your
page appears in
the search
results (and
that page's PR).
As with hiding
text, hiding
links will also
result in a ban
or PR penalty.
Link farms - A link farm is
loosely defined
as a page that
lists links
solely or mainly
for the purpose
of achieving a
high Google PR.
Free-For-All
links pages are
often considered
link farms by
Google. Be
careful who you
link to!
Realistically,
you can't
control who
links to you, so
incoming links
will not hurt
your site's
ranking. But you
control directly
who you link to
so Google will
ban or penalize
your site for
linking to a
"bad
neighborhood".
Spamming - Don't send
unsolicited
commercial
emails (SPAM).
Enough said.
Selling PR - Blatantly
advertising the
fact that your
high PR site
will sell a link
to another site
in order to
boost that
site's PR is
another big
no-no. Selling advertising in the form of a
link on your
site is
perfectly
acceptable.
Selling a link
for the stated
or implied
purpose of
increasing a
site's PR is
not.
Multiple
identical sites - In order to
increase PR,
some webmasters
will create and
interlink
multiple pages
all with
identical or
very similar
content. This is
not allowed.
Multiple
domains -
Creating
multiple domains
that redirect to
one page is not
allowed. Also,
creating
multiple domains
with the same or
nearly the same
content and then
interlinking
them is a no-no.
If you have
multiple sites
place unique
content on each
site. Doing
otherwise will
result in a ban
or penalty.
Excessive
links -
Google
recommends
having no more
than 100 links
on any given
page. Having
more than 100
links won't
result in a ban
but it can
result in a
lower PR.
If you refrain
from using any
of the above
techniques you
can avoid a
Google penalty.
The best way to
attain a high PR
and placement in
the Google
listings is to
stay on Google's
"good side". Now
that we have the
"don'ts" out of
the way, let's
get started with
the "do's"! |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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