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| STEP BY STEP |
STEP 5 - How to
design a "search
engine friendly"
website
There are
several things
that you can do
to make your
site search engine friendly,
especially with
Google. First of
all, make
effective use of
your page's title Meta
Tag. Choose a
title that
reflects your
business and
includes 2 or 3
of your primary
keywords. For
example, the
consider this
title:
Birdhouse,
Birdfeeder, &
Crafts Directory
This title has 4
of our most
important
keywords in it:
birdhouse,
birdfeeder,
crafts, and
directory.
Another very
important Meta
Tag is the description.
The description
tag shouldn't
contain just a
list of key
words. It should
be a logical
sentence that
contains your
keywords. Here
is an example:
Directory of the
best birdhouse,
birdfeeder, and
craft vendors on
the web. Lots of
interesting
articles about
birds and lawn &
garden topics.
This description
contains several
primary keywords
yet it reads
like a coherent
sentence.
In order to make
it very easy for
the search
engine spiders to crawl your
site, if
possible place
links to all of
your pages on
your home page
as well as every
other page on
your site. Also
create a Site
Map page and
link to it
directly from
your home page.
On your Site Map
page place links
to every other
page in your
website. This
guarantees that
every page on
your website can
be reached with
a maximum of two
mouse clicks or
"link follows"
by the spiders. |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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