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| STEP BY STEP |
STEP 9
Header Tags and ALT Tags
Near the top of your page, you should use your primary keywords in an <H1> header tag. Google gives extra weight to text located within header tags when computing PR. Also use a couple of <H2> tags on your page because they count as well (although not as much as the <H1>. Here is an example of an <H1> tag:
<H1>Distinctive birdhouses</H1>
An <H2> tag would look like this:
<H2>We offer the finest in handcrafted birdhouses and birdfeeders</H2>
Photos do not help your ranking. But you can use <ALT> tags to describe your photos. If you can use a keyword or two in your <ALT> tag that is even better. but be careful here that your <ALT> tag accurately describes the photo or Google may consider it to be SPAM which of course is not good. Here is an example of an <ALT> tag:
<img src="birdhousepictures/bird.gif" ALT="Small Bird">
<ALT> tags are intended to give a description of a photo in cases where the web browser either cannot display photos or the photo display option has been turned off. If you use these tags properly, your site's visitors will be able to see the description of an un-displayed photo (a good thing). But even more importantly your <ALT> tags will help your search engine ranking. |
| SEO Guidelines |
Search Engine Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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| Links to eBooks & Software Stores |
| Visit the Official Zorning Online Store and learn everything you need to know through eBooks, or find software that will make your life so much simpler. |
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