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| STEP BY STEP |
STEP 9 - Header
Tags and ALT
Tags
Near the top of
your page, you
should use your
primary keywords
in an <H1> header tag.
Google gives
extra weight to
text located
within header
tags when
computing PR.
Also use a
couple of <H2> tags on
your page
because they
count as well
(although not as
much as the
<H1>.
Here is an
example of an
<H1> tag:
<H1>Distinctive
birdhouses and
birdfeeders</H1>
An <H2> tag
would look like
this:
<H2>We offer the
finest in
handcrafted
birdhouses
and
birdfeeders</H2>
Photos do not
help your
ranking. But you
can use <ALT> tags to describe
your photos. If
you can use a
keyword or two
in your <ALT>
tag that is even
better. but be
careful here
that your <ALT>
tag accurately
describes the
photo or Google
may consider it
to be SPAM which
of course is not
good. Here is an
example of an
<ALT> tag:
<img src="birdhousepictures/bird.gif"
ALT="Small
Bird">
<ALT> tags are
intended to give
a description of
a photo in cases
where the web
browser either
cannot display
photos or the
photo display
option has been
turned off. If
you use these
tags properly,
your site's
visitors will be
able to see the
description of
an un-displayed
photo (a good
thing). But even
more importantly
your <ALT> tags
will help your
search engine
ranking. |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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