| STEP BY STEP |
STEP 3 - Search
engines vs.
directories
Many people
think of search
engines and
directories as
the same thing.
In reality there
is a big
difference
between them.
While the
difference
between them is
pretty much
un-noticeable to
a person who is
searching the
web,
understanding
the difference
is critical to
getting your
site displayed
highly in the
search results.
A directory is a searchable
database of web
pages that are
reviewed,
selected, and
categorized by
humans. A search engine "crawls the web"
by following
links from web
page to web page
and website to
website. You
don't even have
to submit your
site to a search
engine in order
for it to "find"
your site and
place it in the
index for
searching.
Yahoo is the
most well known
directory on the
web. Yahoo
searches provide
a major source
of traffic
(visitors) to a
website. Submitting your
site directly to
Yahoo is an
option, but for
a commercial
site there is a
$299 fee just
for having Yahoo
evaluate your
site quickly and
give you a yes
or no answer.
Paying the fee
in no way
guarantees that
your site will
be accepted for
inclusion. It
only guarantees
that your site
will be
considered and a
decision will be
made. Later on
you will find
out why
submitting
directly to
Yahoo is
unnecessary.
Another very
important
directory is the Open Directory
Project (ODP).
Getting your
site listed in
the ODP is
almost
guaranteed to
get your site
indexed
automatically by
Google. The web
is packed with
tons of
directories, but
Yahoo and the
ODP are by far
the most
important ones
when it comes to
attaining
website traffic
and getting
listed in
Google.
Google is by far
the most used search engine on
the web. Getting
listed in their
massive database
is an absolute
must for any
commercial
website. Another
very important
search engine is Lycos. You
may submit your
site to Lycos,
but they charge
a fee of $31 or
so. But if you
are patient,
your site will
be crawled and
added to their
listings
automatically
after following
the instructions
in this guide. |
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| SEO
Guidelines |
Search
Engine
Guidelines |
- Create your website pages for visitors not search engines.
- Do not try and trick search engines for better rankings.
- Don't add your link or send a link to websites that are questionable. This can affect your rating and blacklist your site.
- Don't use unauthorized computer programs to submit pages, programs like WebPosition Gold™ that send automatic or programmatic queries to search engines may improve your site positioning in the short-term but they can cripple your changes in the long-term.
- Invisible links are Bad. Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Search engines.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Hand submit your site to search engines
- Input accurate content in metta-tags
- Search engines can not read JavaScript
- Search engines will not follow dynamic links
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Here is my
suggested To Do List with a
recommended
timeline |
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| Links to
eBooks &
Software Stores |
| Visit the
Official Zorning Online
Store and
learn everything
you need to know
through eBooks,
or find software
that will make
your life so
much simpler. |
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