STEP 9 - Header
Tags and ALT
Tags
Near the top of
your page, you
should use your
primary keywords
in an <H1> header tag.
Google gives
extra weight to
text located
within header
tags when
computing PR.
Also use a
couple of <H2> tags on
your page
because they
count as well
(although not as
much as the
<H1>.
Here is an
example of an
<H1> tag:
<H1>Distinctive
birdhouses and
birdfeeders</H1>
An <H2> tag
would look like
this:
<H2>We offer the
finest in
handcrafted
birdhouses
and
birdfeeders</H2>
Photos do not
help your
ranking. But you
can use <ALT> tags to describe
your photos. If
you can use a
keyword or two
in your <ALT>
tag that is even
better. but be
careful here
that your <ALT>
tag accurately
describes the
photo or Google
may consider it
to be SPAM which
of course is not
good. Here is an
example of an
<ALT> tag:
<img src="birdhousepictures/bird.gif"
ALT="Small
Bird">
<ALT> tags are
intended to give
a description of
a photo in cases
where the web
browser either
cannot display
photos or the
photo display
option has been
turned off. If
you use these
tags properly,
your site's
visitors will be
able to see the
description of
an un-displayed
photo (a good
thing). But even
more importantly
your <ALT> tags
will help your
search engine
ranking. |